“You can say anything to anyone, but how you say it will determine how they will react,” says entrepreneur and investor John Rampton. This succinctly summarizes the role PR can play in the life of a startup. The start of a founder’s journey is a time of exhilarating beginnings — finding the best programmers, putting together a winning sales team, and acquiring the most viable customer accounts for their pathbreaking product/service. Yet, statistics show us how even the best-laid plans and stellar teams can quickly dissipate into oblivion because of a few foundational missteps. IBM’s study from a few years back shockingly pegged the startups failure in India at 90% whereas a recent NASSCOM study states that 70% of Indian startups have less than three months of cash available in their banks. It further reveals that another 22% barely have enough to make it to the year-end. Read More