PayMate is a leading provider of B2B digital payment solutions, helping corporates and SMEs revolutionise their payments. They have many notable partnerships including SBI Card, IndusInd Bank, Yes Bank, Kotak Mahindra Bank and most recently, Visa, making them a far reaching and effective service. With many awards to their name, PayMate is helping India, and countries around the world, move towards a cashless economy.
Vivaa conducted a large-scale and extensive PR campaign for PayMate over a ten month period that paid special attention to their position as India’s leading B2B payments player. Through relationship building opportunities and a diverse collection of media features and articles, Vivaa boosted PayMate’s exposure in the media to strengthen PayMate’s position in the Indian fintech landscape.
PayMate needed more media exposure to help grow their brand and reach, and to further establish themselves in the B2B payments space.
1. Highlight Payment’s key moments, and increase brand presence in the media.
2. Establish PayMate as a thought leader in the B2B payments space.
CFO & Director: Ravi Vishwanathan
relationship building with media: To better position and increase awareness about PayMate in the media, Vivaa arranged and help conduct phone calls and meetings with 11 business publications and 3 online publications.
increased media participation: To further PayMate’s position in the media, and by consequence, their influence as a leader in the digital payments space, Vivaa facilitated their inclusion in 18 trend stories about emerging business trends and industry policies, and 31 news announcements
brand profiling and opinion articles: Vivaa helped PayMate author 5 opinion articles to establish their expertise in the digital payments space. To further create a distinct brand and voice for PayMate, Vivaa curated 2 brand profiling stories.
CFO & Director: Ajay Adhiseshan
Have you previously heard about PayMate?
Do you know what PayMate does?
After one of their major media announcements, Vivaa conducted a survey about the media’s familiarity with PayMate and what they do.
1. Successfully building awareness about PayMate’s key initiatives that distinguish them from their competitors.
2. Establishing and consolidating their position as a principal player and notable thought leader in B2B payments.
3. Nuturing deeper relationships with a diverse range of media outlets and their members, from journalists to editors.
Inc42 | Mint – Industry participation | ET BFSI – Industry quotes | Outlook Money | ET Panache | Business India | BW Businessworld | DQ Channels | TechCunch | Silicon India | CIOL | Pymnts.com | ET Rise | Mint | Financial Express – Budget Quote | The Hindu Business Line | Times of India | mobilepaymentstoday.com | Zee Business | FirstPost | Smart CEO |