Mobikon is a revolutionary AI driven restaurant management platform which is based on the foundation of engaging consumers and providing analytics to help restaurants better understand consumers and maximise revenue.
In conjunction with the release of Mobikon’s app, mEngage— which combines digital transactions with customer engagement to allow restaurants to better understand their consumers— Vivaa curated a launch event that delivered the message not only about the product launch but also their larger vision for the restaurant industry. From invitations, to publicity, to logistics, and everything in between, this event helped propel mEngage into the mainstream, making it an eminent and recognized product in the Foodtech space and helped communicate Mobikon’s vision for the Restaurant industry.
The Foodtech industry is rapidly growing, creating an overflowing and cluttered market space— making it hard for any new company to stand out.
1. Help Mobikon stand out as the primary restaurant management/analytics platform.
2. Increase Mobikon’s engagement and grow their platform.
Event was centered around a single message:
Be ready for connected consumers and increasing competition.
Be ready for growth in a new environment.
Be ready for the convergence of technology and food. Be future ready.
Social media campaign for two weeks prior to the event that attracted potential attendees. Because of the campaign’s success, it was adapted and extended to promote the Mobikon brand and message, even after the event.
Invitations and event collateral that perfectly encapsulated the theme and engaged and interested the attendees.
The vision for the new product and the brand was effectively communicated through the event and social media, helping grow the platform engagement to 160,000 users per month.
The event had an incredible turnout, with attendees engaging enthusiastically with the “Future Ready” conception.
Shortly on the heels of this amplification the organization was able to raise funds that helped them scale-up more quickly and garner further strategic visibility.