Phy is India’s foremost dermatologically-tested, 100% vegan skincare specialist grooming brand. Phy is committed to improving the lives of its consumers through its science backed skincare range and believes that one size doesn’t fit all.
Continuing their commitment to environmentally conscious, high quality, vegan beauty and wellness products for men, Phy had come out with a series of lotions, body washes, and skincare products. Vivaa kept the lively, and fun aesthetic of the brand and CEO, and took an innovative approach to their launch. Vivaa organised a tasteful, yet spirited night of music and comedy, ensuring the integrity of brand’s messaging: Phy is not just a collection of products, but rather a lifestyle.
Phy was a new brand, entering a relatively small market, that is health and wellness for men, and needed to expand their consumer base.
1. Promote and announce the launch of their new products.
2. Gain exposure and goodwill for the brand with the media and potential market
The main feature of the event was a popular stand up comedian, Nishant Suri, who engaged the audience with light hearted banter and jokes.
Vaibhav Singh sung melodiously and played cool tones on his guitar to kickstart the evening and set the casual, fun tone of the event.
Industrial and woodsy, while still elegant and refined decor furnished the open, yet intimate venue adding to the pleasant, and cool vibe of the night.
Cleverly crafted invitations and event collateral that captured the relaxed, but the energetic vibe of the event.
A perfectly executed event that engaged and enthralled the attendees with fantastic performances.
An excellent media and bloggers response that led to the expansion of Phy’s media base and relations.
A successful brand launch that built the goodwill of the brand and broadened their consumer foundation.