Plum already known for as India’s first 100% Vegan skincare brand, was now foraying into the haircare space with the release of its line of hair care products that stood out for being non-abrasive, all natural chemicals, while still guaranteeing the highest quality of haircare. Vivaa took Plum’s promise to its consumers of goodness and ensured that people understood that their products are easy on their hair and on the environment, and reflected that in the launch event for their newest line. With a theme of “Goodness labs” brought to life in a nature inspired decor, and a venue nestled in greenery, Vivaa organized a beautiful and effective event that stayed true to Plum’s values while simultaneously promoting their brand and product.
As a new brand laying its foundations in the beauty and skincare space, Plum needed new and creative ways to create disruption in the market and better establish its products.
1. Promote and announce the launch of the hair-care products.
2. Gain exposure in the media and with consumers.
Creating the “Goodness Labs” Rustic, but classy, Earth themed decor to reflect the nature-centric and environmentally conscious values of the brand and a beautiful, naturally lit venue to complete the nature-rich experience.
Aesthetically pleasing invitations that enticed the invitees to attend the event.
Carefully curated event giveaways to allow attendees a chance to experience the products for themselves.
The event attracted a new media base that now included bloggers, and simultaneously built new media relations while strengthening old ones.
The founder’s vision was directly communicated, and emphasised by the aesthetic of the event.
This furthered Plum’s growing popularity, allowing them to later achieve 200+ media exposures, product launch events and media engagement events.
Business Today | BW Businessworld | Millennium Post | Femina | Mint Lounge | Times of India | The Sunday Guardian | The Hindu business Line | Financial Express | CNBC Awaaz | Vogue | ET Panache | NDTV Swirlster | Idiva |